Ward’s viral campaign is an iteration of charity porn, a philanthropic effort that aims to capitalize on people’s horniness for a good cause. Ward told the Guardian that since she had a dedicated follower base from modeling and selling nude content, she hoped to urge them to contribute money to the fire relief efforts. Kaylen Ward, a California resident who calls herself the Naked Philanthropist, has raised, by her estimates, more than $1 million in contributions to Australian charities and evacuation centers, such as the Australian Red Cross and WWF (formerly the World Wildlife Fund). As the crisis garnered global attention this past week, a 20-year-old model has gone viral for incentivizing her followers to donate to approved Australian charities - by sending fans explicit photos for every $10 they give, provided they send her confirmation of the donation. Across the continent, an estimated 1 billion animals have been killed, and fire officials say some individual blazes will continue burning for months. A series of devastating wildfires have burned millions of acres in Australia.
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